Affinity email marketing

Successful email marketing is an art. Because we think about conversion through every step of the sales process, our email campaigns always gain exceptional results.

Our email marketing programme is divided into two categories; self-serve and managed services.

Which one is for you?

Self-service, which is Affinity+, gives you access to hundreds of professionally created emails to send yourselves, plus the ability to design and send your own.

Managed service, Affinity Extra, is our ‘one-to-many-to-more’ service, where we plan, schedule, target and design all of your emails for you. Simple!

Affinity Extra email marketing gives you professionally designed emails to keep your customers aware of your latest offers.

From that crucial subject line, elegant design and intelligent, benefit-led copy – our emails will lead your customers all the way to the sale.

One to many to more

Offering a ‘one-to-many-to-more’ approach, members see the email created by Nemo, in their Affinity Extra account. From this screen they can either accept or decline the email whether it suits their business or not.

If a member accepts the promotion, the email is transmitted on their behalf.

Smarter targeting

Via the use of tags, members can segment their customer lists. That professionally designed furniture email – you can send just to your furniture customers. That email designed for winning new customers, send just to your prospects. Just select which tags you want to send to, before you confirm.

Intelligent search

Members also have the ability to choose whether an email promotion ‘deep links’ to their webstore – via innovative intelligent search, opens up an order pad for the customer to send to the member or if the call to action is a phone call.

A consistent branded message

Using the online Affinity Extra system, you can send a consistent, branded message to your prospects and customers, resulting in your contacts receiving up to date offers and promotions that will help make you their first point of contact.

All contact details and logos are automatically taken from your registration information, so you don’t have to click a button!

Little dealer input

Affinity Extra requires very little dealer input, we do the work for you. All you need to do is upload your customer and prospects database and then approve the emails!

This programme is a fast, inexpensive way of engaging with your customers and prospects, keeping your brand at the forefront of your customers minds.

Affinity+ gives members the access to hundreds of professionally designed HTML emails ready to send to their customers.

A range of sources

Emails are shared and updated daily from a variety of sources, including both wholesalers, Spicers and Vow. Bespoke and unique offers are also created in-house by Nemo’s design department, Honeycomb.

Members can choose from a host of shared emails, across a variety of product categories, and populate each email with their own custom pricing.

Easy to customise

The system automatically adds in dealers logo and contact details and then dealers can send onto their customers.

Using the online Affinity+ system, you can send a consistent, branded message to your prospects and customers, resulting in your contacts receiving up to date offers and promotions that will help make you their first point of contact.