NEMO, celebrating its 25th year of success this year, was the host of two briefing events, designed to showcase, to over 70 manufacturers, its latest plans for innovation and growth moving forward.
Lead by Commercial Director, Tim Beaumont, the NEMO team presented innovative tools designed to generate leads, grow sales, and allow a route to target both end users and NEMO dealers.
Live demonstrations were shown of CompareMyOffice.com, a new comparison site, and NEMO TV; an offering for VOD (video on demand), available through four mediums: an updated NEMO corporate site, the groups extranet, CompareMyOffice.com and 47 newly developed dealer e-commerce shops.
The TV players will showcase a range of videos, from manufacturers product videos, designed to educate end users and grow sales (with a important ‘add to basket’ button) build manufacturers brand awareness, educate and train dealers, and also offer manufacturers/vendors a route to talk directly to the sales staff of NEMO members.
NEMO have taken all the necessary steps to ensure the project is a success, even offering the ability to create professional videos for manufacturers, using a third party offering for a low cost. Alternatively, manufacturers/vendors may use existing content, which can be taken from almost any source.
Claire Reay, Business Development Manager at Newell Rubbermaid, stated ‘[the briefing] was very professional, innovative, forward thinking, well attended and gave a real flavour of what NEMO are trying to achieve as a group’