To raise awareness of the almost 30-40% drop in blood donations in the past ten years, NSH Blood and Transplant has teamed up with high-profile brands across 21 countries to raise awareness of this falling figure.
The letters, A, B and O have been dropped from well-known brands such as Google, Microsoft and even Xbox for next week to support the campaign.
The NHS ran a similar campaign last year, and following its success, is running the campaign again.
The Assistant Director for Donor Services and Marketing at NHSBT, Jon Latham, told Huffington Post: “We simply can’t ignore the fact that there has been a stark reduction in the number of new donors coming forward – a trend seen across the world.
“We know that people’s lives have got busier over the last decade. People are working longer hours, commuting further, spending more time online and have less time of their own, despite more options of how to use it. Good causes are also competing increasingly for people’s attention and time.
“Travel to more exotic places, tattoos and investigations such as endoscopy are becoming more common and these lead to short term deferrals from donation. These are just some of the reasons why we’ve seen a decline in new people starting to donate.”
Support National Blood Week by visiting www.blood.co.uk to register as a donor and book an appointment