Each year, there are nearly 400,000 new businesses set up in the UK. However, taking a company from an start-up to a established brand is far from straightforward. There are plenty of ups and downs which need to be navigated if you want to see your business still standing ten years down the line. The …
With businesses increasingly on the lookout for stylish, eco-friendly and cost-effective parcel wrapping, office packaging specialists Antalis explore how dealers can cash-in on innovative alternatives to bubble film. First impressions count Never has this old adage been more applicable than in the age of corporate branding and gift giving, where product packaging with the ‘wow’ …
Branding is perceived as elements that allow consumers to identify a service or product. Through identifiers such as the company logo, slogan, colours, design or a combination of these, companies worked hard, and still do, to try and make their identity as strong as possible to succeed in branding. Therefore, the focus of branding is …
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