The Changing Landscape of B2B eCommerce

eCommerce—once a fringe B2B sales channel—is very quickly evolving into the buying method of choice for B2B customers. Ultimately, one thing is undeniable: buyers today, whether they’re consumers or business procurers, demand online shopping experiences that are simple, elegant and personalised to their needs. If your business isn’t providing that right now, it’s time to …

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