Oct 15

ecommerce is big business. 2019 is set to see UK online spending grow further, on top of the predicted 14% growth of 2018.

We’ve prepared a list of tips that’ll ensure your site meets the most up to date requirements for SEO.

Stock item pages
  • Offer alternatives for out of stock items – these could be the same product but by another brand, a newer or older models or colour variants
  • Display information that helps your visitors know how soon they can expect re-stocking, offer email notifications or even voucher codes to encourage them becoming customers
URLs and links
  • Use URLs of old models to drive users to the most up to date products, consider a 301 permanent redirect once the interest in legacy versions has dropped off
  • Find relevant URLs that you can 301 redirect to to categories or subcategories
  • Reuse old URLs where appropriate, such as for generic products that have the same purpose as the page’s original product
  • Once a URL becomes useless, re purpose the product page as an informational page where visitors can find FAQs
  • Hidden URLs and categories can still be found by search engines, so issue the URL with a 410 ‘gone’ header.
Search engines
  • Don’t expect search engines to find new products, link the new URL from your homepage, and use the ‘Fetch as Google’ function in Search Console.
  • Add coming soon pages for seasonal products. Include the year in the URL slug for products that are annual
  • Provide unique content such as quotes, testimonials and reviews to products. Don’t just rely on using manufacturer provided copy
  • Asses whether your keyword volume is adequate to justify multiple pages. If not, then a single page with a drop down menu is more suitable
  • Write bespoke meta descriptions for important pages – flag up your unique selling points such as price, delivery and service
Category pages
  • Treat category pages as something more. Go beyond boilerplate “this is category name page” copy, offer something genuinely useful. Ensure products benefit from content, architecture and internal linking
  • Employ breadcrumbs on product and category pages that will help users
  • Liberally use internal links to high priority pages as much as possible, but avoid auto-linking
Searching on your site
  • Remember your internal site search! Track it with Google Analytics, work out which terms are being searched most often and use this to tailor your navigation
  • Treat internal search pages as landing pages – from a user perspective. Ensure that products are relevant and internal links to other pages are available
  • Ensure your page titles include the name of the category along with intent keywords, such as buy or online
Imagery and security
  • Add valuable and original imagery if possible. Always remember to optimise them with descriptions and alt text and readable file names
  • Leave visual clues to users on how legitimate you are – logos, review site badges, encryption verification, security and valid payment methods
  • Ensure your server is properly configured to display your SSL certificate. Update internal and external links and third party tools to look at the correct version of your site
  • Reduce file sizes of images without compromising the look to make sure pages load quickly
Text
  • Use template text carefully! If information needs repeating on every page, create a single separate URL and link to there instead
  • Where appropriate, write as long a description as you need. Descriptions on Amazon can be 2000+ words, and Google likes long form content
  • However, keeps URLs as short as possible whilst retaining readability. Include primary keywords but avoid synonyms or repetition
Looking for a best in class solution?

Nemo’s Momentum ecommerce solution, is equipped on the great online ecommerce opportunity. It’s a powerful, feature rich and user-friendly solution, helping you sell more.